(10 customer reviews)



SKU: B000037X0H Category:


  •  Long tape rule designed for maximum accuracy
  • Two-sided printing with fractional and decimal formats for accurate measurement Fiberglass blade bends and winds easily; resists stretching
  • Rubber grip designed for comfort; high-visibility color
  • Tape length: 100 feet; tape width: 1/2 inch

  • 1/2″ wide blade with easy-to-read markings
  • 2-sided blade graphics with fractional inch/decimal foot scales
  • Polymer-coated blade withstands abrasion
  • High-impact ABS case with durable rubber grip holds up to heavy use
  • Corrosion-resistant Tru-zero folding end hook for accurate measurements

Additional information

Additional information



Batteries Included?


Best Sellers Rank

#168,736 in Tools & Home Improvement (See Top 100 in Tools & Home Improvement) #28 in Tape Reels #375 in Tape Measures

Customer Reviews

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4.6 out of 5 stars

242 ratings
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4.6 out of 5 stars



Country of origin


Item Weight

‎9.07 g

Warranty Description

‎Limited Lifetime Warranty: Stanley warrants this product to the original purchaser for its useful life against deficiencies in material and workmanship.

Batteries Required?


Included Components

‎Unit^Instruction Guide

Place of Business


Blade Length

‎100 Feet

Item Package Quantity





‎Pack of 1

Is Discontinued By Manufacturer


Item model number


Product Dimensions

‎55.88 x 33.02 x 5.08 cm; 9.07 Grams

Part Number


Date First Available

Sept. 16 2011

Reviews (10)


  1. JeremyK

    Used this when laying out my 1000 sq ft deck and for placement of a large storage shed. That are certain situations that just require a VERY long tape measure. Coils easily, never had a problem with twisting or jamming of tape. Tape and hook are durable. No issues. Happy to have it in my tool box.

  2. S.H

    I have used this for about a year, never failed me once in the field measuring houses. Few mention quality wasn’t great, but I used over a year on daily basis, it is still work like new.

  3. Amazon Customer

    Worked excellent. Inch marks on both sides. Simple to use. Tangle free. Spools up quickly and is easy to clean.

    Amazon Customer
  4. Amazon shopper

    This has been great when measuring houses for new listings. It grips corners very well and reels in smoothly. It has decimals on the reverse side of the tape which make calculating sq ft easier. I’ve not used it enough to evaluate it’s durability in regards to some of the issues other reviewers noted, but so far have been satisfied on the approximately 5-7 houses I’ve measured so far.

    Amazon shopper
  5. Bryan Thomas

    I work in new him construction. This has been amazing. No more stepping off lots. I only wish it was a bit longer. There are so many things you will find a use for with this!

    Bryan Thomas
  6. Steve H

    I’m a Real Estate Appraiser and I don’t trust the newer laser measuring devices. In my 30 years appraising, I’ve gone thru 5 tapes. My last one was the same model Stanley and it has been the best tape I’ve used. So, when it finally gave out, I ordered another one and am very satisfied as the tape has been improved with a bright yellow background, making the numbers much easier to read! I highly recommend it.

    Steve H
  7. JohnBBQ

    A real tape3 measure for up tp 100 feet. Solid, handy, does not tangle and easy rewind.

  8. jv

    I am very happy with the Stanley Open Reel Tape. It is well made and I do not anticipate any problems with it. The reasonable price makes this a really good bargain. I have an old Stanley 20ft tape measure with the metallic silver case that has served me well for decades so I’m a Stanley fan and believe this will also be around for many years.

  9. Builderman

    I’ve been a builder for forty years and gone through a half dozen of these hundred foot tapes, which you generally only use at the beginning of a job when you are laying out the lot and the foundation. This is by far the best 100 foot tape I’ve ever had. What makes it stand out is the ease with which it reels back in after you extend it fully. The old metal tapes used to rust and the handles would eventually break off when you reeled them in.It’s a good product and I highly recommend it.

  10. Christopher

    Great for new homeowners that have protects. Helps measure out garden beds.If this review was helpful please let me know by clicking the “Helpful” button below the review.


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